Targeting Minors
- Jessica DeCilio
- May 9, 2024
- 1 min read
Go Recycle Yourself- (program aimed at children)
This is an organ, eye and tissue donation initiative created by Donate Life Northwest de- signed to support high school teachers and engage young audiences. Its design, interactive games, downloadable goodies, social media channels, and real-life stories appeal to students, who can readily register as donors in their state while on the site.
There is also an “Educators” section where teachers can access a suite of videos, lesson plans, reading exercises, and activities in order to plan a lesson, unit or student project on donation.
These are basic learning tools that give an overview of donation and transplantation. Most are appropriate for audience’s middle school age and older.
- To incentivize gamers to become registered organ donors, Donate Life America is giving away a limited edition set of organ-containing gaming dice.
- Starting today, gamers can go from tabletop and desktop champions to posthumous heroes, thanks to Donate Life America.
- Donate Life, the nonprofit organization dedicated to providing more donated or- gans for the 100,000+ people waiting for transplants, today released a sweepstakes for all organ donors on its Instagram and YouTube pages.
- The prize? A custom set of eight polyhedral gaming dice with tiny, hand-painted organs and tissues inside, called ‘The Healing Dice.’ From the lungs to the pancreas, each of the depicted organs can save and heal a life via deceased donation.
What’s more, The Martin Agency-created campaign is targetedtoward an extremely passionate and imaginative group of people: gamers. By putting the dice amid esoteric ephemeral-like goblets, skulls and swords, the spot seeks to tap into the lore gamers often create during games with their hobbyist friends. For example, the eighth die, called ‘The Lifesaving Die,’ featuresan anatomical heart and is reserved for ‘death saves,’which gam- ers will recognize as key life and death moments in a game
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